AN INITIATIVE BY Ambition Loop

The projects that will decarbonise hard-to-abate industries need to be deployed, now.

The Blueprint Initiative accelerates the scaling of industrial decarbonization solutions. We are an independent non-profit ecosystem player at the critical interface between company readiness and capital provider confidence.

40% of global GHG emissions from hard-to-abate sectors
50–
70%
of reductions depends on solutions not yet available at scale

The future of industry is low-carbon.
So is our planet's.

Clean industry is economic sovereignty

Steel, chemicals, fuels, and materials supply chains sit at the core of competitiveness. Stable, resilient, agile value chains are required for strong industries and local benefits.

Proven solutions, narrow window

Most of the solutions needed to decarbonise heavy industry already works. Assets built now run for decades, and the decisions are being made today, against tighter budgets and geopolitical strain.

No single actor can solve this alone

Breaking the stalemate requires coordination of all actors, for above market speed and the equitable inclusion of all.

WHAT WE DO

Equipping the ecosystem to advance readiness, unlock financing and accelerate deployment

Pipeline

Supporting the development of a robust, investable pipeline of high-potential projects

Bankability readiness framework

Independent model outlining financing readiness dimensions, built and validated with key actors.

Concierge service

Tailored, hands-on support in commercial positioning, communications, along with strategic matchmaking.

Finance

Equipping capital providers to assess material and perceived risk.

Climate impact assessment

Rigorous, third-party emissions reduction impact assessment to identify key players with strong commercial and climate impact.

Research & Resources

Evidence-based decision making material and tools for robust project evaluation.

Ecosystem

Enduring system change requires a conducive narrative.

Ecosystem intelligence

Case studies, expert insights and documented journeys of real projects. Field-based analysis, meta-reporting, and knowledge brokering.

SECTORS

Hard-to-abate sectors account for 40% of global GHG emissions and 70% of total industrial output.

Cement factory 7–8%

Cement

The binding material of the built environment. ~60% of CO₂ comes from an unavoidable chemical reaction (calcination), 40% from energy use in the production process.

PATHWAYS

Clinker substitution Novel cements Concrete recarbonation
Steel production 7–8%

Steel & Iron

The basic structure of civilisation for construction, automotive, machinery, energy infrastructure.

PATHWAYS

Green hydrogen Electric arc furnace Iron electrolysis
Chemical plant ~6%

Primary chemicals

Feedstocks of multiple value chains: plastics, fertilisers, pharmaceuticals, textiles. Emissions come from both energy use and the carbon locked in fossil feedstocks, requiring a double transition.

PATHWAYS

Bio-based feedstocks (bio-methanol, bio-naphtha Green fertilizers Circular materials

Container ship at port 7–8%

Transport

The backbone of global supply chains and modern economies, 80% of global trade moves by ship. Aviation moves ~4.5 billion passengers annually.

PATHWAYS

Green methanol & bio-methanol Green ammonia as maritime fuel SAF

Industrial facility with renewable energy

Cross-cutting enablers

Clean industry runs on clean inputs. Renewable heat, long-duration storage and critical minerals underpin every decarbonisation pathway.

PATHWAYS

Renewable heat LDES, thermal storage Critical minerals & circular economy

INNOVATORS WE WORK WITH

Skilled, motivated entrepreneurs right at the cusp of the missing middle

Innovators working on industrial decarbonisation
01

Low-carbon innovation

A novel production route or technology in a hard-to-abate sector aiming to address significant emissions reductions from current supply chains.

02

TRL 6+

Out of the lab. Technology proven through pilots and demos under real conditions.

03

Credible customer engagement

Critical signs of demand. Sharp go-to-market. Signed offtake, or partnership with a credible industrial customer.

04

Result-focused team

Teams decided to scale at the speed required and prepared to collaborate on the road to readiness.

ABOUT

A global NGO built to break silos

Ambition Loop was co-founded in 2024 by Gonzalo Muñoz and Nigel Topping — the COP25 and COP26 High Level Climate Champions — and a team of practitioners with deep sectoral expertise and a strong track record of delivery.

Independent

The Blueprint Initiative is philanthropically funded, ecosystem-focused and non-investing.

Commercial rigour

The team brings financial and technical expertise, deep project experience, and a network across the support landscape.

Systems approach

Bringing all players together in a coordinated, inclusive approach, delivering tools and knowledge for accelerated action.

The projects that will define the decade need the right partners now.